2012-09-05

One company two webpages - Business Tactics review #2

One company two (or more) webpages

A well known tactics for business is to have more then one webpage. It is being done with several reasons.
Major reasons for one company to have several webpage are:
  • Each webpage represents local branch / multilingual company;
  • Each webpage offer part of services or products;
  • SEO related purposes;
  • Company is in many different industries and one webpage would seem just too dumb;


Local branch / different language webpage - Nvidia and Google example

Many companies have local branch webpages, for example Nvidia when you first land to page offer to choose major countries categorized by region like Europe, Asia or Americas. Most of choose-able countries will provide Nvidia's homepage in different local language and available products based on location.

Another well known example is Google. Google provide almost all their services in following languages:
Afrikaans, Arabic, Armenian, Belarusian, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Thai, Turkish, Ukrainian, Vietnamese.
Later more about Google services and Google business tactics.

Only product/service webpage

Few webpages do their internet presence based on the kind of service. One company can offer company formation and other company registration, but it does not mean they work separate. Although these are really similar service types, they still have different webpages which makes it a great business strategy.

SEO purposes says Artis Zelmenis

Artis Zelmenis has been in SEO industry for a long time of period, he emphasize few major things when working with SEO: Content, Inter-linkage (inner and outer), Being in friends with Google.
This time it is mentioned only that links matter and if you can have several webpages better for you.
One can be the real offer webpage, one can be as press release base and the third as informative, word descriptive webpage. You choose the tactics or ask Artis Zelmenis for SEO service.

Company is in many different industries

Few webpages do their internet presence based on the kind of service. One company can offer legal document drafting and translation service, but it does not mean they work separate. This also is a common practice.

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